How to Get Noticed As a Tech Start-Up
It is easier to get a job in a tech startup company than to build a tech startup from scratch. A tech startup needs popularity and a sound online presence to thrive. It is one thing to follow ingenious steps to launch a startup tech company, and it is another thing to make it popular enough to be seen by the industry to keep players.
This article will show you five key steps to get noticed as a tech startup company.
1. Know your market segments
The ultimate aim of entrepreneurship is to make a profit. However, the only way to achieve this aim is to create valuable solutions for your target market. It is important to note that your target market exists in segments; there are different persons within each market segment. Everyone pays for value, but what is valuable to an investor is different from what is relevant to a potential customer or client. Knowing the varied interests of the investors, partners, middle-men, prospective customers, and competitors will help you develop the right product, message, market systems, and approach for every segment in your target market.
You must ensure that people (potential customers) need to use your tech product or service. You must ensure to make a lasting impression on your potential investors that your tech company will succeed and last for many years. You must provide a win-win scenario for partners and intermediaries, and you must also try not to plagiarize your competitors’ activities. Knowing your market segments and their interests are the first step to getting noticed as a tech startup.
2. Create a high functioning website
The internet has become a global market, and websites are business shops and offices on the internet. Your website is like your business address on the internet. It is where everyone in your market segments can get to know everything and anything about your business.
You can also use your website to generate email lists for email marketing. Simply offer a product or two and ask users to register to receive them on their mails. Your website also allows you to control the information you want visitors to see about your tech startup.
A high functioning website should have an attractive layout or design. It should be simple and easy to navigate. It should also have premium information about your business. Besides, be up-to-date. You can create a cheap high functioning website with free WordPress themes.
3. Use quality contents
Content marketing remains the most effective marketing tool to get your tech startup all over the place. Content marketing is information marketing. Everyone in your target market segments wants more useful, new, and convincing information about your business. However, your content should not only be about your business. It should include everything about your specific tech industry.
Having content beyond your product or services makes a lasting impression on your market, leads you to care more about sales, and has a robust understanding of your tech industry. This will improve your public rating and get you in front of more persons. You should always keep your blog alive with new product and industry posts every week. Your contents should also include graphic designs (posters), testimonials, tutorial videos, demos, etc. press releases, email newsletters, etc.
The tech industry is a competitive one. Every day new tech products are being developed and launched into the market. Everyone is wrestling for a good market share. If you decide to wait for your target market to come to you, you may never see up to 80%. You need to go out there and spread the gospel of your tech startup.
You need to go out there—to meet potential investors, industry influencers, and potential customers—and iterate them. You need to engage your target and tell them your offer. Captivating your objective is the most important thing to do if your tech startup will be noticed. You may choose to review your website every month and post content on your web blog every week. However, you must engage and iterate every moment and every day.
Where should you participate?
- On Social Media
Social media has created a market for almost every product. It helps companies to create a lasting brand for their businesses and engage members of their target market segments. You must provide short and useful information about your business. You should also provide links to helpful industry posts on your blog for your social media followers. However, you should pay more attention to their comments, questions, and suggestions. Have an excellent social media manager that will provide immediate responses to these comments. It is important to note that your followers can increase your visibility by sharing your timeline with other social media users. Give them premium attention.
- Tech Startup Events
Many tech startup events are happening in different places (including over the internet) every year. These events host several investors that are willing to hear sound pitches and invest their fortunes. Always master your startup pitch before attending these events. Get contacts at these events and ensure your network with one-two persons. Simply spread the word of your tech startup.
- Trade Fairs
Trade fairs usually host a large number of potential customers. Take advantage of these fairs to showcase your product and service.
- Scheduled Meetings
Look out for current industry influencers on social media or tech startup events and seek their audience in a meeting. These meetings mustn’t be about pitching your business and securing new endorsements. You can schedule chit-chat meetings on gaining insights and experience, and sometimes you can attend the meetings of other tech companies.
5. Be consistent
These activities will not get you ahead in one day or by a few attempts. You need to be consistent and do them as part of your business routine. Be consistent!
You can become the next big hit in the tech industry. However, you need to increase your visibility to get there. Begin with;
- Proper research and identify the key segments in your target market.
- Create a reference, high-quality website. Maximize content marketing.
- Engage your targets frequently.
Do these always. Good luck!