User Experience and User Interface – How you can benefit from an excellent UX & UI design

If you run a startup, you probably read many studies that depict a very high startup failure rate. In many cases, businesses fail because: 

  • They lack a profitable business model or demand for the product
  • They provide poor customer experience or low performing product
  • They burn more money than they earn or hesitate to pivot 

Those reasons are popular, but the list might be limitless. Often, those reasons come together rather than alone. This article focuses on the second point. You’ll learn what your startup can do to provide a great user experience and user experience (UX) design, user interface (UI) design, and products’ usability.  


That said, you’ll have a grasp of how important it is to include UX and UI development and planning in your product development and how important it is to do everything according to UX and UI good practices.


Whether you plan to manage your team of developers internally or hire an external team of programmers for your startup, read on. 

What is User Experience (UX), and why it's a critical element of your startup's growth?

A UX design consists of all the feelings your users have toward your product. It is based on common sense, logic, and efficiency. A UX designer intends to create a comfortable, intuitive product and leaves a user with a positive experience.


If you feel like you’d like to rapidly develop your product and skip UX planning and research, stop here and think about the below questions:

  • Would you use a website or app if you couldn’t find the desired product and then you couldn’t find a purchase button?
  • Would you use an app that is not intuitive and makes you feel frustrated?
  • Would you use a product that doesn’t improve the comfort of your life?

If the answer is ‘no’, it means you need a UX designer that does solid research, planning, prototyping, and wireframing. Here you might find more about the stages of UX design. 


How does a good UX design help your startup’s growth? Thanks to providing your product users with a positive experience, you are more likely to have loyal, returning customers and a reasonable churn rate. You can also check your customer’s Net Promoter Score to see how likely they would recommend your software solution.

What is User Interface (UI), and how to measure it?

Now let’s go to the User Interface design. A UI designer bases their assumptions on UX designer findings. It’s a more technical role that, together with a UX designer, strives to improve product and usability.


UI focuses on how the product’s interface looks and functions. UI designer creates a minimalistic and clean design. With the combination of fonts, colors, and a layout, the interface is cohesive and consistent. 


You can measure UI with analytics metrics by checking conversions, bounce rate, or if users do unusual actions such as rage clicks or dead clicks. 


Remember, without a good UX design, a useful UI won’t work. 

What are the best practices in UX and UI design?

Provide your users with responsive design or efficient product and a product made according to UX and UI design practices.

  1. A solid UX and UI research always pays off. Never underestimate research or try to do it on a budget. Without it, your users won’t enjoy your product, and your startup won’t grow.
  2. Know your business goal and take into account users’ needs. Don’t burn money for a design based on superstition.  Instead, ask your customers what they want and how you can make their life easier. Have a shared goal with your users.
  3. Learn the most common UI patterns. Your users already utilize many apps, products and visit different websites. They know the standard, so you do. Don’t try to reinvent the wheel, instead follow proven industry standards. E.g. in a world full of distractions, use rather minimalistic than noisy design.

UX and UI design in a startup – do it in-house or hire an external team of experts?

The decision to do the development in-house or go for body leasing may be challenging. It also depends on your startup’s development stage, if you have a Minimum Viable Product, or start the proof of concept.


To make it a bit easier, take a look at the pros and cons of using in-house development instead of a software house that develops solutions for startups.


Advantages of working with your internal team:

  1. You save money
  2. You do a quick product development
  3. You can use freelancers who will create mockups, prototypes, wireframes, do coding (UI)

Disadvantages of working internally with your startup crew:

  1. Your initial savings may result in poor designs and poor experience
  2. If your team doesn’t have a technical background, the process might be time-consuming and stressful
  3. You might end up in a situation where UX and UI design went awry. Finally, you’ll need to hire a team of experienced UX and UI designers.

See how Oakfusion builds websites and apps and how you can hire developers for your startup.

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