The modern market is increasingly leaning towards IT service-based products. That's why it's essential to develop new ideas quickly and effectively. To achieve this, we should use the MVP and rapid development approaches, which allow for quick testing and adjustment to market demands.

The Minimum Viable Product (MVP) is a product development model that involves creating the simplest, most basic prototype and testing it in the market. The main goal of MVP is to get feedback from users to create a more complete and effective product. Thus, we can quickly verify whether the product idea has a chance of success in the market.

On the other hand, rapid development is an approach to product development based on the involvement of a team in fast, flexible, and frequent iterations. The goal is to enable the fastest possible product delivery to the market and quick adaptation to changing conditions.

In combination, MVP and rapid development are an excellent way to create innovative IT service-based products. Here are a few steps to take to effectively use these approaches.

Understand user needs The first step is to understand user needs. To create a product that meets their expectations, we must focus on identifying the problems we want to solve. This can be done through conversations with potential customers or market research. In this way, we obtain valuable information that will help us create the MVP.

Choose MVP functionality After understanding user needs, we must choose the most critical product functionality. The MVP should be as simple as possible but include the most important features that will enable users to solve the problem. To do this, we can use the Design Thinking or Lean Canvas methodology.

Build MVP After selecting functionality, we need to focus on building the MVP. In this step, we should use agile software development and Scrum to enable quick iteration and continuous testing of the product.

Test the MVP in the market After creating the MVP, we need to test it in the market. This will provide valuable feedback from users that can help us make adjustments to the product. We can use this feedback to refine the product, making it more effective and successful in the market.