At Oakfusion, as a software house, we specialize in creating cutting-edge solutions for amusement parks that aim to increase children's engagement during their visit and encourage them to return. In our projects, we place special emphasis on using the principles of neuromarketing to create games and apps that not only provide entertainment, but also build a lasting bond with users.
Understanding neuromarketing
Neuromarketing is a field that uses knowledge of how the human brain works to analyze how consumers respond to various marketing stimuli. Through advanced techniques, we can understand which elements trigger positive emotions, increase attention and recall. At Oakfusion, we apply these principles to design solutions that are maximally engaging and exciting.
Oakfusion's application of neuromarketing in theme parks
Game and app design:
At Oakfusion, we create games and mobile apps that engage children both during and after their visit to the park. Through neuromarketing, we analyze which game elements most attract children's attention and evoke positive emotions. We use various techniques, such as analyzing reactions to colors, sounds or game mechanics, to create experiences that are most engaging.
Personalizing experiences:
At Oakfusion, we believe that personalization is the key to success. Through neuromarketing, we can better understand individual user preferences and create personalized experiences that better meet children's needs and expectations. For example, we adjust the game's difficulty levels based on the child's age and ability, which increases satisfaction and engagement.
Stimulating return visits:
Encouraging guests to return is one of our priorities. Neuromarketing helps us identify stimuli that increase the desire to return. By analyzing user reactions, we can create games and apps that leave lasting, positive memories. We also use this information to create effective marketing campaigns and loyalty programs.
Physical interactive devices:
At Oakfusion, we are not limited to digital solutions. We also create physical devices such as wristbands, interactive screens, buttons and other interactive elements to enhance children's engagement at the theme park. Wristbands can be used to collect points for various activities, which encourages participation in more attractions. Interactive screens and buttons allow children to interact with their surroundings, making their experience more immersive and exciting.
Practical examples of solutions from Oakfusion
Gamification of the visit:
One of our innovative solutions is to introduce gamification elements during a visit to a theme park. We create apps that encourage children to earn points for participating in various attractions, solving puzzles, or collecting virtual prizes. Using the principles of neuromarketing, we optimize these apps to make them as engaging as possible and evoke positive emotions.
Apps to continue the fun at home:
To keep kids engaged after they leave the park, we create apps that allow them to continue playing at home. Our apps offer mini-games related to the park attractions children have visited and challenges they can complete before their next visit. Through neuromarketing, we understand what features and game mechanics most attract children and encourage regular use of the apps.
Physical interactive devices in action:
Our physical interactive devices, such as wristbands and touch screens, are already in use at many amusement parks. Wristbands can be used to monitor children's activities and award them points for participating in various attractions. Interactive screens allow children to interact with games and quizzes within the park, making them more engaged and willing to explore the entire park.
Neuromarketing offers a wide range of opportunities for theme parks that want to increase children's engagement and encourage them to return. At Oakfusion, we use advanced technology and research methods to better understand what stimuli and experiences trigger positive emotions and leave lasting memories. We create games and applications according to neuromarketing principles that not only entertain, but also build a lasting bond with users. In addition, our physical interactive devices make the park experience more immersive and exciting, which increases guest loyalty and the desire to return to the theme park.
